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2 Step Formula to LinkedIn Success

November 6, 2012 By Brand Nova Digital

Linkedin for Business

Whether you’re looking to start a business, you recently graduated from college, or you are a seasoned professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking to carve out a new career. There are do’s and don’ts when it comes to using LinkedIn, but what I have found in in my experience teaching all of these groups that there is a formula to achieving success on LinkedIn and that is Positioning yourself and developing your Network.

Position:

For every building that stands tall there needs to be a strong foundation. This is also the case with your Linkedin profile. Make sure your profile is 100% complete. That includes having an informative, compelling headline, current professional profile photo, input all your work experience, current and previous, not forgetting a well crafted professional summary statement. You must first establish a strong profile in order to begin building your authority. You want to position yourself as the go to person in your market or industry. Focus on these 5 areas and you’ll improve the overall look of your LinkedIn profile. If you are a business professional and you do not have a solid presence on LinkedIn, you are undoubtedly missing valuable opportunities to connect and grow your business.

Network:

people-networkingLinkedIn is a professional networking site with over 225 million members in 200 countries. If you aren’t networking while on the site, you are doing something wrong. In my opinion Linkedin Groups represent the biggest opportunities to build your network, this is the money maker. This is where you can develop most leverage. But rather than jumping in and asking for the next free drink at the bar, stand back and investigate what particular group suites you and where you can develop the most promising relationships in your field or industry. Once you have established your credibility, I recommend stating your own group and inviting people to join.

By first positioning yourself and networking with professionals, you are opening up countless opportunities to develop your business. As you begin to network and connect with current clients and potential customers, you’ll find the networking strategies that work best for your business. Follow the steps and keep it simple. If you are looking for want more information on this topic you can access my online LinkedIn Training Course Link into Business.

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Lorcan.

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