4 Factors When Comparing Your Website to a Competitor
• Domain Age
• Page Authority
• Domain Authority
• Linking Root Domains
• Total Number of Links
• Number of Indexed Pages
• Best of the Web Listing
• Yahoo Directory Listing
• 10 Most Used Anchor Text
• Number of Root Domains and Individual Pages Linking with “Online Degrees”
• Title Tag
• Meta Description
• Body of Text
• Domain Name
2. Exceptions and Keeping Everything Relative
When sorting through all this data, I had a look at some new clients. Some focused on particular methods of SEO while others completely ignored other areas. In fact, despite best SEO services, some didn’t even have the keyword on their homepage. One didn’t even have it within the most crucial area, the title tag.
When creating goals for your SEO efforts, whether it be to have a certain number of domain links, a certain number of anchor text links, or to have an increased page authority within a certain amount of time, you need to make sure it’s relative to your industry.
3. Don’t Quite Compete? Take Baby Steps & Use the Right Tools
If you don’t have the time, money, knowledge or momentum to catch that trophy keyword, consider other keywords that are more realistic. Look at keywords in your niche where the ranked pages aren’t quite as imposing.
Like I said before, you can’t expect to catch a big fish keyword with a wooden fishing pole and without line and bait. You need the right resources to go after serious keywords. If it’s obvious that your competition has an SEO team, whether in-house or an outsourced SEO firm, you might want to do the same. If the keyword(s) you want to rank for is going to be a game changer for your business, consider investing some serious money.
4. Remember, You Still Need to Perform Keyword Research
If you have a handful of keywords that you’ve sorted through and deem the most valuable, keyword research is that final step to make sure your efforts aren’t going to waste. Once you’ve put yourself up against the websites that already rank, you can then determine whether you think you can get there, too.
Keep your eye on the big picture. Just because the ranked websites have a page rank of 6 or a massive amount of links, doesn’t mean you can’t outrank them. But, if the ranked sites all consistently trump you in just about every area that Google looks at to determine keyword position, you might not want to pursue that keyword quite yet.