Hayden Electric Mobility is a premier source for new and reconditioned mobility scooters and electric wheelchairs in Ireland. A well-established company focused on delivering the highest value to its customers. They are a One Stop Shop for Mobility Scooter and Wheelchair needs. Well known for their after sales service which includes servicing and repairs, they continue to supply and support customer mobility requirements.
- Cooperation since 2016
- 92 Keywords on page 1 of Google
- Increase of 265% traffic
- 230 sales leads
THE CHALLENGE – Develop an eCommerce Website
Hayden Electric Mobility approached Brand Nova Digital, to initially carry out an SEO campaign and looked at the possibility of building an eCommerce Web Design. We looked at their ‘then’ website and carried out a full website audit. The audit identified numerous issues on the website that need to be corrected. In addition to this, part of the analysis showed that the front-end of the website did not have clear navigation for visitors and did not display credibility, trust and authority. Improvements to the existing website were necessary in order to successfully execute the Search Engine Optimisation campaign. It is also key that onsite website preparation is conducted to fully implement the SEO marketing strategy.
OUR SOLUTION – An Innovative eCommerce Web Design
Brand Nova Digital designed and built a new eCommerce website which provided very simple navigation and reflected a strong brand for Hayden Electric Mobility. The site was designed to embody the digital marketing strategy that Brand Nova Digital created. The SEO campaign was launched alongside the launch of the new website and within the first 2 weeks, they had their first sale online. Brand Nova Digitals SEO marketing strategy made it challenging to keep up with demands within 4 months. To-date, Hayden Electric Mobility continues to be the premier supplier for mobility scooters and wheelchairs in Ireland.
We brought Brand Nova digital on board to help us implement an SEO campaign for our brand, and promote us online. I have to say I was very impressed with how immediate the results were. Within a few weeks, there was noticeably more traffic hitting our site, and our rankings had improved dramatically. They took a very tailored approach, developing a strategy that really worked for our specific brand and they found unique opportunities which suited our company.
Philip Hayden, Managing Director