Joyces Electrical

Joyces Electrical is a trusted name in Ireland, specialising in high-quality electrical appliances and home technology. With a strong local presence and a growing online store, Joyces sought to expand their digital reach, attract new customers, and improve both traffic and engagement across all digital channels.

Services

seo

Brand Nova’s data-driven strategy led to impressive results: traffic surged, revenue grew, and paid campaigns saw a +112.8% revenue boost via targeted ads and Nova360 insights.

Ciaran Joyce, Head of eCommerce, Joyces Electrical

The Task

Brand Nova was tasked with driving online growth for Joyces through a comprehensive digital marketing strategy. This involved optimising their website for organic search (SEO), running targeted PPC campaigns, and enhancing their social media presence to boost engagement and conversions. The overarching goal was to create a cohesive strategy that increased traffic, improved brand visibility, and ultimately grew revenue.

The Solution

Brand Nova developed and executed a tailored digital marketing plan that focused on boosting Joyces’ performance across SEO, PPC, and social media platforms.

SEO Strategy:

We implemented an SEO strategy targeting high-intent keywords, optimised their website for improved rankings, and created content that attracted and retained users. This resulted in an 86% growth in organic traffic, making their website more discoverable to new customers.

PPC Campaigns:

Our data-driven PPC campaigns were designed to capture immediate traffic. By refining ad copy, selecting targeted keywords, and using performance tracking, we achieved a 101% increase in direct traffic and a 63% boost in paid traffic.

Social Media Ads:

We leveraged engaging visuals and audience-specific content across Joyces’ social media channels to drive engagement and build brand awareness. This effort led to a 59% increase in social media engagement, connecting Joyces with a broader audience.

By integrating all efforts into the Nova360 platform, Joyces gained real-time insights into their campaign performance, allowing us to continuously optimise for maximum impact.

“For Joyces Electrical, we focused on a unified approach across SEO, PPC, and social media, delivering a strategy that not only increased traffic but also enhanced overall engagement. Nova360 allowed us to monitor and refine the campaigns in real time, ensuring sustained growth and improved results.” — Lorcan, Senior Digital Marketing Strategist, Brand Nova

“Brand Nova had a great understanding of the end goal”

Brand Nova’s digital marketing expertise has been a game-changer for us. The results speak for themselves—our traffic, engagement, and sales have all seen significant growth. We’re thrilled with the partnership and the level of insight Nova360 provides.

— Ciaran Joyce, Head of eCommerce, Joyces Electrical

Business impact

With an integrated SEO, PPC, and social media strategy powered by Nova360, Joyces Electrical has achieved exceptional growth across key performance metrics. The enhanced online visibility and engagement have strengthened their brand and expanded their reach, resulting in significant business growth.

+86%

Growth in Organic Traffic

+101%

Increase in Direct Traffic

+63%

Increase in Paid Traffic

+59%

Increase in Social Media Engagement

Discover the power of Nova360, our all-in-one platform designed to provide real-time insights, performance tracking, and actionable data. With Nova360, our clients gain full visibility into their digital growth and the effectiveness of every campaign.

DECREASE IN PPC COST PER LEAD

0 %

INCREASE IN ORGANIC SESSIONS YOY

0 %

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