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Best Practices and Tips for Flawless E-commerce Website Design

March 1, 2021 By Lorcan

The e-commerce industry is one of the fastest-growing in 2021. This is particularly true due to the results of the COVID-19 pandemic, which has left many people exploring different avenues of making money.

In order to get the most out of your online store, though, you’ll need to have a solid e-commerce website design. Fortunately, it’s not as complicated as you might think.

Let’s explore everything that you need to keep in mind.

1. Ease of Use

Above all else, your online store should be pleasant to use. This means that your audience should have very little difficulty in locating the products that they need, managing the items they have in their cart, etc.

Your site should also include an intuitive search function that can quickly connect your users with the items they’re looking for. Other factors to consider including proper formatting and overall aesthetic appeal.

2. Loading Speed

Unfortunately, the average person now has an attention span slightly less than a goldfish.

This means there any page that takes longer than a few seconds to load is likely to deter users away from your store. In extreme cases, this could significantly impact the number of sales that you make and adversely affect your performance as a brand.

To help ensure that your pages of appropriately, you can reduce the size of your image files, utilize a content delivery network, and reduce the total number of plug-ins that you use on your website.

3. Security

Implementing proper security is an essential practice when it comes to running a successful online store. After all, you can’t expect people to purchase goods or services online if they aren’t completely sure their financial information is in safe hands.

For this reason, it’s imperative that you always use a trusted e-commerce platform that provides you with the necessary utility to keep your website secure. Otherwise, you run the risk of encountering a large number of complications down the road.

4. Mobile Formatting

As you might expect, a large number of online transactions take place from all devices. So, it’s more important than ever to prioritize proper mobile formatting for your online store.

As previously mentioned, this means that your store should be as easy to use as possible on these devices, especially when it comes to navigation. But, aesthetic appeal is also a crucial attribute to keep in mind, as a desktop website that is squeezed into a mobile screen will never display appropriately unless properly configured.

Taking the time to handle this obligation will go along way and increasing the total number of sales you acquire.

Implementing Effective e-Commerce Website Design Can Seem Complicated

But the above information will make the process far smoother. From here, you’ll be able to ensure that your e-commerce website design helps you reach metrics you previously thought to be unattainable.

Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.

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