How eCommerce Has Survived a Pandemic
Social Media Has Changed the Marketing Game
To say the COVID-19 pandemic has impacted businesses across the world would be an understatement. At one point, a quarter of the businesses in Ireland were shut down due to the virus.
But, some areas of business and industries have actually thrived throughout this pandemic, including many jobs within the gig economy. That includes everything from food and grocery delivery to freelance work for writers, designers, and more.
Another industry that has continued to thrive throughout the Coronavirus pandemic is eCommerce.
Let’s face it – most people have been stuck at home for weeks. Aside from binge-watching favorite Netflix series, many people are turning to online shopping. In fact, eCommerce sales have gone up by over 52% since the pandemic began.
What Are People Buying?
It should come as no surprise that health and well-being products have taken the lead when it comes to eCommerce purchasing. They are followed up by household cleaning products, and baby products. In these cases, website design is crucial.
People are buying products that make remote working easier, but they’re also interested in fitness equipment, things to keep their children occupied, and items that can change the look of their living space.
Simply put? People are bored and trying to use ingenuity to make things happen.
How to Boost Your eCommerce Sales
So, if you have a retail store and you want to give your business a boost throughout this pandemic and beyond, it’s time to consider using eCommerce to your advantage.
The first step is to have a website that is easy to navigate and understand. You can’t sell your products if people aren’t sure how to work on your website.
Once you have your website, it’s important to regularly create relevant content that your customers can relate to. This will make it more likely for them to stay on your page longer and come back for more. Any marketing expert will tell you that “content is king” and it has been for years. While there are many other factors to a successful website and/or blog, having content that sounds natural and works with the style of your site will help more people to see it.
As eCommerce sites continue to become more popular, you’ll need to be able to stand out against the competition. Focus on your website and social media competition against your competitors. Utilize SEO resources to get your site noticed and encourage people to purchase the products you have for sale.
If you’re not sure how to make your website shine (and blind your competitors in the process!), feel free to give us a call for more information. Not only can we put together a quality site for you, but we specialize in all things digital marketing! Together, we can help your website stand out and reach the top of the search engine pages.
If you still have questions, we’ve got the answers you’re looking for when it comes to your eCommerce web design. Let’s start your project today so you can rebuild your business and its success right away! Give us a call at 051 421884 to get started.