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6 Important Steps in Getting Traffic to Your Online Business

May 10, 2011 By Lorcan Kinsella

There are many ways to increase the flow of targeted traffic to your online business website. Here are some to the more important ones that you must have in place to maximize the flow of customers who will want your products or services.

1. You must optimise your website for the search engines. Once you have decided upon a niche in which to establish your business, it is vital that you do a thorough keyword search, especially, so-called, “long tail keywords”. There are many available keyword search tools available and many are free. All of your relevant articles and web pages should be rich in these keywords and keyword phrases. Your headlines should include your primary keyword. It is these keywords that your customers are searching for that will lead them to your site from the search engines. With good keyword research you get many visitors coming to your site via the search engines. If your content is valuable, then these customers will want to buy your products and services.

2. It is important that your website URL be on the search engines so that people searching the web for your topic will be able to find your website. Certainly a very important step in getting traffic to your site is the submission of your website URL to the search engines. Since your website is new, you will want to see that this is done.

3. Another means of increasing traffic to your site is to identify websites that complement but do not compete with your site. Then, contact the webmaster to set up a system to exchange website links with them. Then customers to the complementary site, may see your link to a product that they may want, yours. This type of link exchange is a powerful way of driving targeted traffic to your website.

4. One totally free way of spreading information about your web business is to include your website address in your business e-mail and perhaps your personal e-mail signature. Therefore you are promoting our website whenever you send an e-mail.

5. Give some testimonials or product reviews including your website URL to complementary websites. Look for complementary websites with high traffic volume and give testimonials and reviews of the products that include the URL of your website. You are getting free advertising, publicity and traffic by having a testimonial on a website that is visited by thousands of people.

6. The automation provided by auto-responders allows you to capture your prospect’s e-mail addresses and automatically send informative e-mail to them on a regular basis. Without a system such as this, it would be impossible to handle more that a handful of customers at any one time. These systems allow you to provide up to date information and service to your prospects on a regular basis, painlessly. Invest in the necessary tools that you need in advertising your website. The e-mails, which go out automatically, will have a link back to your website so that they can perhaps become customers. It is important to obtain the necessary tools to effectively run you online business. Some of these will be free but others will have to be purchased.

Putting these 6 steps into practice on your website should result in improving the flow of targeted traffic to your online business site.

Article Source: http://EzineArticles.com/6250365

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