Solar Electric is the leading provider of Solar PV installation on the Island of Ireland. They have installed more than 1.5 megawatts of solar PV in the Republic of Ireland, That’s 6000 panels, on projects from domestics to 250 kilowatts on commercial premises. Having started the Solar PV revolution in Ireland early in 2012, they have installed over 11,000 solar panels
THE CHALLENGE – Development of New Web Design
Solar Electric engaged Brand Nova to come up with an innovative and dynamic web design that puts customers first. It was clear that a simple UI/UX website was required. The goal is to develop an interactive website where their customers can interact with.
The client also required the creation of a digital marketing strategy as they would like to drive more traffic to their website and increase sales. They wanted to make use of both social media and paid advertising to increase revenue.
OUR SOLUTION – Brand New Innovative Web Design
Brand Nova Digital worked on designing the website based on the information that was provided by the client. A UI/UX web design was created for the website. In order to maintain engagement and visitor focus, we developed a Solar Calculator which enables visitors to calculate their solar panel requirement and how much they could save on their electricity bill. The user-journey was flawless and added credibility to the company brand.
The digital marketing strategy that Brand Nova Digital created for Solar Electric centred on the company’s reliability and efficiency when it comes to Solar PV installations in Ireland. We made sure that all pages are SEO compliant and are complementing each other to help beat competitors on search results. The client is currently enjoying first page rankings for their targeted keywords.
Brand Nova understood what our challenges were and delivered a tailored digital marketing strategy to deliver results and increase performance. This has reflected in our sales turnover. Great understanding on the end goal. We will continue to work very closely with Brand Nova as our Marketing partner in the future.
Robert Goss, Marketing Director