eCommerce Web Design

Michael Murphy Home Furnishings has been providing high-quality, stylishly designed home furniture to families for over 45 years. Establishing its first store in Newbridge, Co. Kildare, the business has grown to become Ireland’s leading independent family-owned furniture retailer.

Keeping their core principles close, the company has championed trend-driven design and has kept adherence to wonderfully fluid fashions. They currently are a proud stockist of Irish made products with home-grown art, mattresses, cushions and more.

eCommerce since 2012
Simple UI/UX customer experience
Increase revenue by 67%
130% increase in mobile traffic

THE CHALLENGE

Michael Murphy Home Furnishing had a very basic old website and approached Brand Nova to design and build an eCommerce website. Brand Nova Digital consulted with them on how we could build a fully functional eCommerce website with an integrated payment gateway. The goal was to give the site a brand new look and feel and allow it to compete with current market requirements. We also looked at how we could improve the traffic to the site and also assisted them with their conversion Funnel in the built.

THE SOLUTION

Brand Nova Digital created a UI/UX design that brought out the core principles that Michael Murphy Home Furnishings upheld. The eCommerce website design showcase all the products and amenities that the company provides.

Brand Nova Digital provided order on each product collection showcase and designed the payment process user journey to be simple and easy to follow.

In order to further improve traffic to the website, Brand Nova Digital assisted with creating a digital strategy that would allow for a successful conversion funnel integrated to the site build.

Testimonial

We engaged Brand Nova to a design a new eCommerce website to incorporate activity with social media and connect on a better more personal level with customers.

They transformed our mediocre web presence into a fresh dynamic site with an easy user interface. Our website traffic increased drastically. When the business was expanding again Brand Nova did their magic and developed a fantastic site.

Michael Murphy Home Furnishings