fbpx skip to Main Content
REVENUE DRIVEN
FOR OUR CLIENTS
€53, 675, 853
Menu
 

What is Personal Branding?

February 4, 2011 By Lorcan

What is Personal Branding?

Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging. Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

Personal branding often involves the application of one’s name to various products.

Contact us For a Free Consultation….

Certified by

BY CONTINUING TO USE THIS SITE YOU CONSENT TO THE USE OF COOKIES ON YOUR DEVICE AS DESCRIBED IN OUR COOKIE POLICY

Back To Top