Kingstown Digital Marketing College are offering this exciting new five day Digital Marketing Diploma. We have developed this Diploma with leading industry practitioners and experts in their field. Digital Marketing and Social Media are now becoming critical to the success of every business in every field. Knowledge of this are is a must for all business owners, marketers, job seekers, and even customers alike. As the market moves into the digital space, consumers and producers alike need to develop their knowledge and ease of use of these new channels to market.We will teach you how to bring your product market or access new opportunities through the use of our integrated digital marketing strategies.
Course Objectives
The Benefits of taking part in this course are that it will provide you with:
- FETAC Level 5 (Minor award) Professional Qualification
- The knowledge to implement new marketing methods to build your business faster
- The tools you need to integrate digital marketing into your business development and marketing strategies
- Access to employment opportunities for digital marketing professionals
- A framework with which to understand and manage your own adaptation and use of digital marketing
Course Content
The following course outline has been developed with the intention of providing the learner with a foundation level of knowledge in the broad range of areas as listed. The emphasis of the course provider may shift or expand to include higher level or additional topics, based on their assessment of the needs and skills of the course participants.
The following topics are included:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)/Analytics
- Social Media: Facebook, Twitter, LinkedIn
- Email marketing
- Affiliate Marketing
- Banner Advertising
- Mobile Marketing
- Online Video
