The Task
The Apex Leisure Centre approached Brand Nova to design a website that reflects their high-quality services and fosters engagement with prospective members. The website needed to be user-friendly, with an intuitive booking system, and optimised for search engines to increase visibility. In addition to the website, The Apex sought a secure hosting solution with ongoing maintenance to ensure smooth performance and minimise downtime.
The Solution
Brand Nova designed a visually engaging website tailored to The Apex Leisure Centre’s needs, with a focus on enhancing user experience and accessibility. Each service offering is displayed with detailed descriptions and vibrant images, making it easy for visitors to explore and understand their options. To facilitate seamless bookings, we integrated an intuitive booking system that allows users to sign up for memberships, classes, or events with just a few clicks.
Our SEO strategy targeted local and relevant keywords to increase The Apex’s online visibility, driving more organic traffic from people searching for fitness and wellness services in the area. Additionally, our hosting and maintenance support ensures that the website runs smoothly, with optimised load times and security monitoring to keep it accessible to users around the clock.
Our SEO strategy targeted local and relevant keywords to increase The Apex’s online visibility, driving more organic traffic from people searching for fitness and wellness services in the area. Additionally, our hosting and maintenance support ensures that the website runs smoothly, with optimised load times and security monitoring to keep it accessible to users around the clock.
“Working on The Apex project, our aim was to deliver a site that makes booking fitness services easy and accessible. We wanted users to immediately feel engaged and encouraged to explore The Apex’s offerings. It’s great to see how the improvements have already increased engagement and bookings.”
— Robert, Senior Website Developer, Brand Nova
“Brand Nova had a great understanding of the end goal”
Brand Nova delivered exactly what we needed. The new website is easy for our members to use, and the online booking system has been a game-changer for our operations. We’ve seen an increase in both engagement and bookings, and we’re thrilled with the results.
Mark Winkle – General Manager The Apex
Mark Winkle – General Manager The Apex
