The Task
Brand Nova was tasked with building a modern, user-friendly website for Dillon Dental that would highlight their services, convey trustworthiness, and make it easy for patients to book appointments. The goal was to create an engaging platform that drives organic traffic through SEO while supporting targeted PPC campaigns to generate more appointment bookings.
The Solution
We designed a clean, professional website tailored to Dillon Dental’s brand, focusing on ease of navigation and accessibility. Service pages were optimised with relevant content and keywords to help Dillon Dental rank well in search engine results. High-quality images and patient testimonials were added to build trust and credibility, encouraging prospective patients to book appointments.
Our targeted SEO strategy focused on dental-specific keywords, boosting Dillon Dental’s visibility for users searching for dental services in their area. To drive immediate results, we launched PPC campaigns that targeted high-intent keywords, ensuring that Dillon Dental’s ads reached users actively seeking dental care. By monitoring these campaigns closely, we optimised ad spend to maximise conversions. This combined approach of SEO and PPC significantly increased traffic and new patient inquiries.
Our targeted SEO strategy focused on dental-specific keywords, boosting Dillon Dental’s visibility for users searching for dental services in their area. To drive immediate results, we launched PPC campaigns that targeted high-intent keywords, ensuring that Dillon Dental’s ads reached users actively seeking dental care. By monitoring these campaigns closely, we optimised ad spend to maximise conversions. This combined approach of SEO and PPC significantly increased traffic and new patient inquiries.
“For Dillon Dental, we wanted to create a welcoming digital experience that would make booking appointments easy and encourage new patient inquiries. Our SEO and PPC strategies helped them attract the right audience, leading to a measurable increase in bookings and visibility.” – Lorcan Kinsella, Digital Marketing Consultant, Brand Nova
“Brand Nova had a great understanding of the end goal”
Brand Nova has made a real difference for our practice. The new website is user-friendly, and we’ve seen an increase in both traffic and new patient bookings. Their SEO and PPC strategies have proven effective, and we’re delighted with the results.
Adrian Dillon – Dillon Dental
Adrian Dillon – Dillon Dental
