If you’ve ever come across a thought leadership piece on LinkedIn about SEO complexities you may wonder how on earth you will ever understand any of it. Add to this the tons of marketing emails you’ve likely received stressing the of getting SEO practices done right and providing you with lots of technical information about your site. It’s  no wonder people think SEO is too difficult for them to learn. However, there are aspects of SEO that are fairly easy to get to grips with. Here, will explain what is not hard to learn about SEO, and give you strategies to help you understand some of the most important aspects of it.

Getting Started-Managing Your Expectations 

Before we go over some of the basics of SEO, it’s important to understand that your education in SEO will only be as good as the amount of time you spend on it. While it is possible to get grips with the basics relatively quickly, you will need to spend quite some time investigating the new answers and technicalities of SEO to truly become a master. 

SEO experts are consistently honing their knowledge, and adapting to an ever-changing algorithm. It’s a continuous education, and one that requires dedication, attention to detail and time.

That said, there are some quick lessons you can teach yourself about SEO that will not only help you work out whether a digital marketing company is on the level with you. They might also help you make small changes to your own website that might improve your rankings.

How To Learn Basic SEO

There are some important aspects of SEO that you can get a basic education on cheaply and quickly. In fact, there are a variety of free and low cost sites that provide courses (such as Udemy), informative articles (See SEMRush) and videos (YouTube). The search engine themselves also tend to have knowledge centres whereby you can learn about SEO free of charge.

What Do I Need To Know About SEO?

A basic education in SEO will need to include:

• Understanding how search engines rank content, and how they crawl your site.
• what on-page optimisation techniques you will need to improve a site’s ranking, such as keywords, metadata, headers and title tags, as well as content optimisation.
• How to improve off-page SEO by obtaining backlinks and registering with business directories.
• The basics of technical SEO, which may include improving your site speed, making your website accessible to browsers on different devices, and structuring your sites appropriately.

Keeping up-to-date

As well as gaining a basic education, it is wise to understand where you can get up-to-date information on search engine algorithms. There are forums such as Search Engine Journal and a variety of websites you can use to keep on top of what’s changing in SEO. However, it’s worth considering the fact that you will have to keep tweaking your site to keep up.

Really, how difficult SEO is for you depends on your end goal. If you just want to learn to practice different techniques on websites that don’t matter so much, a basic education will be enough and you may see some positive results. However, for business promotion, driving sales and improving your authority with search engines, you’ll have to become a master of SEO. As mentioned, this takes time, dedication and a lot of research and practice.

To sum up, if your focus is on running your business, you may feel like SEO is too difficult for you to truly get to grips with. If this is the case, we’re here to help. Our technical experts have gained knowledge over many years of study, research and implementation. We’re happy to take on all the complexities of SEO for you, so that you can have peace of mind your site is in good hands. Contact us to day to find out more.