The Task
Our mission was to revitalise Learning Waves’ digital presence and reverse a downward trend in website traffic and user engagement. Facing significant drops in online visibility, Learning Waves required a focused, strategic approach that would not only enhance organic traffic but also create a more engaging experience for new and returning users. We aimed to implement a comprehensive.
The SEO strategy, addressed technical issues impacting site performance, such as broken links, load times, and mobile responsiveness. Additionally, we focused on optimising existing content to attract and retain visitors, while improving local search visibility to help Learning Waves connect more effectively with its target audience within Ireland’s media sector.
The Solution
- Website Audit & OptimizationConducted a thorough audit to address broken links, page speed, mobile responsiveness, and structured data implementation, ensuring better performance and user experience.
- Keyword Research & Content StrategyIdentified high-value keywords aligned with Learning Waves’ services, optimized key pages, and created engaging content for sustained organic growth.
- Link Building & Local SEOBuilt high-quality backlinks, optimized Google My Business, and implemented schema markup to strengthen local search visibility and authority.
- Technical SEO & AnalyticsImproved site indexing, load times, and security. Established robust analytics tracking for continuous performance monitoring and data-driven adjustments.
“Brand Nova had a great understanding of the end goal”
Teresa Hanratty – Project Manager Learning Waves
