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Learning Waves

Learning Waves, Ireland’s leading training provider for the media sector, faced a significant decline in website traffic and user engagement in 2023. By the end of the year, their monthly active users had dropped to 16, from a peak of 893 in July. Learning Waves partnered with Brand Nova for a 6-month SEO contract to reverse this trend and boost organic traffic and engagement.

Services
seo
+ 0 %
Increase in Direct Traffic YOY
+ 0 %
Increase in Organic Traffic YOY
+ 0 %
Increase in Referral Traffic YOY
Brand Nova’s SEO strategy not only revived our digital presence but positioned us as a stronger competitor in the media training industry.
Teresa Hanratty – Project Manager Learning Waves

The Task

Our mission was to revitalise Learning Waves’ digital presence and reverse a downward trend in website traffic and user engagement. Facing significant drops in online visibility, Learning Waves required a focused, strategic approach that would not only enhance organic traffic but also create a more engaging experience for new and returning users. We aimed to implement a comprehensive.

 

The SEO strategy, addressed technical issues impacting site performance, such as broken links, load times, and mobile responsiveness. Additionally, we focused on optimising existing content to attract and retain visitors, while improving local search visibility to help Learning Waves connect more effectively with its target audience within Ireland’s media sector.

The Solution

  • Website Audit & Optimization
    Conducted a thorough audit to address broken links, page speed, mobile responsiveness, and structured data implementation, ensuring better performance and user experience.
  •  
  • Keyword Research & Content Strategy
    Identified high-value keywords aligned with Learning Waves’ services, optimized key pages, and created engaging content for sustained organic growth.
  •  
  • Link Building & Local SEO
    Built high-quality backlinks, optimized Google My Business, and implemented schema markup to strengthen local search visibility and authority.
  •  
  • Technical SEO & Analytics
    Improved site indexing, load times, and security. Established robust analytics tracking for continuous performance monitoring and data-driven adjustments.
“Our goal was to craft a tailored SEO strategy that not only reversed Learning Waves’ traffic decline but set them up for sustainable growth and increased industry presence.” – Alex – SEO Lead at Brand Nova

“Brand Nova had a great understanding of the end goal”

Partnering with Brand Nova has been a game-changer for Learning Waves. Their strategic SEO approach and integration of Nova360 not only revived our digital presence but also significantly boosted our visibility and engagement across the board. The impressive growth in organic and direct traffic, coupled with a marked increase in returning users, has positioned us as a stronger competitor in the media training industry. We’re thrilled with the results.



Teresa Hanratty – Project Manager Learning Waves

Business impact

By integrating a strategic SEO overhaul with Nova360 insights, Learning Waves experienced an 860% surge in unique visitors and a substantial increase in both organic and direct traffic. This growth positioned Learning Waves as a digital leader in media training, boosting visibility and long-term engagement with their audience.

+63%

Increase in Monthly Unique Visitors YOY

+11.1k

New Visitors YOY

+1.3k

Returning Visitors YOY

+31%

Increase in Organic Search Traffic YOY

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DECREASE IN PPC COST PER LEAD
0 %
INCREASE IN ORGANIC SESSIONS YOY
0 %
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