The Task
Brand Nova was tasked with developing and implementing an SEO strategy for SureSkills to increase search engine visibility, drive organic traffic, and improve lead quality. Our goal was to optimise their website for relevant industry keywords and boost local visibility to attract clients searching for specific training and consulting services.
The Solution
Brand Nova crafted a comprehensive SEO strategy for SureSkills, focusing on high-intent keywords relevant to digital and business skills training. We optimised the website’s content, meta tags, and internal linking to improve search rankings and attract qualified visitors. Local SEO tactics were also employed to enhance SureSkills’ visibility for searches in key service areas, including optimising their Google My Business profile and creating location-specific content.
Through continuous performance tracking and data-driven adjustments, we helped SureSkills achieve higher keyword rankings and increase organic traffic. These efforts translated into a greater number of qualified leads, enhancing SureSkills’ ability to connect with clients seeking professional training solutions.
Through continuous performance tracking and data-driven adjustments, we helped SureSkills achieve higher keyword rankings and increase organic traffic. These efforts translated into a greater number of qualified leads, enhancing SureSkills’ ability to connect with clients seeking professional training solutions.
“For SureSkills, our goal was to enhance their online visibility in a highly specialised field. By focusing on SEO, we helped them reach professionals and organisations looking for top-tier training solutions, driving a substantial increase in leads and engagement.”
— Alex, Senior SEO Specialist, Brand Nova
“Brand Nova had a great understanding of the end goal”
Brand Nova’s SEO strategy has been instrumental in helping us reach more clients. Our visibility has grown, and we’re seeing increased inquiries from organisations interested in our training programs. We’re extremely pleased with the results.
Mark Egan – Director, SureSkills Team
Mark Egan – Director, SureSkills Team
