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Downloadable Content: Key To More Leads

December 6, 2011 By Lorcan

Downloadable Content Is Key To More Leads

Downloadable Content

Downloadable content, often called  DLC, is a digital media (either parts of or the whole thing) which are made available for downloads through the Internet. This term is extremely popular when it comes to the gaming or software industry. Downloadable content is one of the most essential factors for generating leads. In simple terms, offering downloadable content means offering materials free of cost. Downloadable content are presented as means of attracting people and fuelling future sales and leads.

The impact of providing free downloadable content is massive. Several websites and blogs have benefited from this strategy. Several market research experts and professionals believe that this the biggest thing when it comes to generating leads and increasing sales. Downloadable content
is offered in form of downloadable games, tutorials, free demos, trial versions, and several other formats. Several researches undertaken by independent bodies have proven the existence of a strong relationship between downloadable content and more leads.

There are several software and gaming websites which offer contents which can be tried or downloaded free of cost or for free for a limited period of time. This strategy happens to be a key as people are willing to try demos and trial versions which can be downloaded. If they like it, they buy it. If you are selling a product or service which requires huge amount of monetary investment, it would be a smart move to offer some parts of the content which can be downloaded, tried and tested before buyers make a purchase.

Will this work for you? Maybe. According to business studies, there are very few ‘one size fits all’ strategies. This strategy will surely work as 90% buyers are willing to try before they buy. It’s like walking into a store, and getting a sample or a trial size packet of lotion, soap or perfume. Similarly downloadable content means more leads.

After one visitor has tried your product, there’s a big chance that he or she will run to a social media platform and post about it. This will in turn, attract more people who are willing to try the same thing. They will post their experiences with the trial or free content and others will read it. Thus you see the cycle for generating leads and sales is set.

This strategy is used by several websites that sell consumer based products as well. They offer free downloads and coupon codes to generate more sales and leads. There are several visitors who come to your site everyday.  Some of them are extremely needy and some of them are not. Similarly, some of them are ready to buy the product right away, whereas other wish to know more before they go ahead and invest their money.

Starting free trials will give your potential customers a feel of your service and an access to your products. Downloadable content will not only help you amplify your sales but will surely help you build a better seller-buyer relationship.

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