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Understanding the Different Types of Result-Driven PPC Marketing

February 15, 2023 By Lorcan

Pay-per-click (PPC) advertising is a powerful tool for driving traffic and increasing conversion rates on your website. However, with so many different types of PPC marketing available, it can be challenging to know which is right for your business. In this blog post, we’ll take a closer look at some of the significant result-driven types of PPC marketing and how they can help you achieve your business goals.

Search Ads

One of the most popular types is search ads. These ads display at the top of search engine results pages (SERPs) when someone searches for a specific keyword or phrase. They are often labelled as “sponsored” or “ad” to differentiate them from organic results. Search ads are an effective way to get your website in front of people actively looking for products or services like yours.

Display Ads

Another type of PPC marketing is display ads. These ads appear on other websites, such as news sites or blogs, and are usually in the form of banners or other graphics. You can target display ads based on various factors such as demographics, interests, or browsing behaviour. This type of PPC marketing is great for building brand awareness and driving website traffic.

Social Media Ads

Social media advertising is another popular type of PPC marketing. Businesses can place ads on platforms like Facebook, Instagram, and Twitter and target them to specific audiences. These ads can be in the form of sponsored posts, promoted tweets, or even video ads. It  is great for building relationships with potential customers and driving conversions.

Remarketing Ads

Remarketing ads, also known as retargeting ads, are another type of PPC marketing. Your business displays ads to individuals who have previously interacted with it through website visits or other means. This type of ads is excellent for returning people to your website who have shown interest in your products or services but have yet to convert.

PPC marketing is a powerful tool for driving website traffic and increasing conversions. However, with so many different types of PPC marketing available, it can be challenging to know which is right for your business. You can make an informed decision and maximise your ROI by understanding the different types of result-driven PPC marketing, such as search ads, display ads, social media ads, and remarketing ads. In summary, every kind of PPC marketing has its advantages and disadvantages, and it is essential to understand them and use them according to the goals of your business.

Go over this page to learn more about Brand Nova Digital pay per click management.

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