Don’t Waste A Good Opportunity – COVID-19 Response Strategy
With the COVID-19 outbreak touching every aspect of Irish life, an increasing number of businesses are having to close their doors to the public in a bid to protect their teams and the public from the growing threat of this devastating virus.
However, just because this virus is devastating normal daily life in Ireland, that doesn’t have to mean that it will devastate your business. You may not be able to trade in the same way as you previously have but that doesn’t necessarily mean having to shut your business indefinitely.
You could opt to move your business operations online; this is still a viable option for many businesses across the country, and one that is allowing thousands of companies to continue trading throughout the pandemic.
That being said, if your business isn’t already set up to trade online, moving your operations to a virtual system can seem extremely stressful and time-consuming, not to mention expensive. However, that doesn’t have to be the case – getting your business set up online doesn’t have to cause stress, as that’s where we come in.
We understand that it’s an extremely difficult time right now, but when it comes to your business, there’s no need to shut up shop completely. Instead, let us help you to take advantage of this opportunity to get your business trading online – there’s no need to waste a good opportunity when we are here to help.
What does it take to get your business trading online?
Invest in an online store
You may already have a website for your business, but that doesn’t mean it’s designed to act as a shopping portal for your customers. If you have a basic website, then you will need a helping hand to convert it into a more suitable website for trading online.
When it comes to eCommerce, there’s a lot that you need to consider. It’s not just a case of setting up a theme and installing an ‘add-on’ store – you need to have your website’s eCommerce store setup professionally to ensure that it runs seamlessly when in use.
Hone Your Marketing
If you’re going to take advantage of this opportunity to ensure that your business continues to function, then it’s essential that you also take the time to hone your marketing skills. Marketing during COVID-19 requires a certain amount of care and attention about what content you are putting out – it’s important to think about the message you are creating and whether it’s appropriate for the current situation.
You also need to consider how you can utilise your social media platforms to let your customers know that your business is now running online as a result of the COVID-19 pandemic we are currently living through.
There is no better time to move your business online; there’s lots of support available to you and your business. Whether you’re looking for a brand new website or simply need to revise your old one, we can help you to do that, whatever your budget may be.