eCommerce Web Design
eCommerce Web Design
The Ask
MJ Technologies are one of Ireland’s leading audio-visual suppliers and installers. They specialise in designing and building the best possible AV solutions for each individual client. You’ll see the breadth of their work if you go to Thomond or Energia Park – while they’ve also helped major hotel chains like Radisson Hotel Group, blue-chip pharma companies like Sanofi and more.
And they also offer a retail service – selling or leasing specialised equipment, not easily available in the Irish market.So, when it came to developing their website, we needed to figure out how we could get across the complexity of their bespoke offerings as well as the range of products and services they provide.
- New look and feel eCommerce website
- Integrate email marketing sales funnel
- Integrate bulk upload to eCommerce website via FTP
- Provision of hosting and maintenance
We wanted to present them as a company capable of tackling the biggest or most challenging AV projects out there, while we also wanted to maintain and improve upon their e-commerce facility.
The Fix
When we looked at some of the amazing projects MJ Technologies created, we strategically decided that the best way to bring their services to life was through customer case studies. While we also decided that they should have a fully integrated e-Commerce shop as well. This meant pulling a live feed of their products onto their site each morning with updated prices, images and descriptions.
This allowed them to showcase both the brand’s impressive expertise and a range of products and services at the same time.
We did the build from scratch. But just building the site wasn’t the only thing we did for them. Once the site was completed, we helped them roll out a full SEO campaign and they transferred all their hosting and site maintenance to us.
We also set them up on our Nova 360 dashboard which allows them to monitor and analyse their online performance and reputation. This means tools like Google My Business and Google Analytics are plugged in for them – so we can quickly see what’s going on with them from a digital marketing perspective.
The Results
MJ Technologies were really happy with the result of the work we did for them. They loved the way we showcased their case studies, and these are helping them gain enquiries from businesses of all sorts and sizes. They’re also delighted with the new site and how we’ve made them much more visible online and in SEO. We are in the height of the Covid-19 pandemic however – so at the moment it’s hard to quantify the overall success – but we do expect further improvements when things open up.
Brand Nova understood what our challenges were and delivered a tailored digital marketing strategy to deliver results and increase performance. This has reflected in our sales turnover. Great understanding on the end goal. We will continue to work very closely with Brand Nova as our Marketing partner in the future.
James
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