The Task
Brand Nova was tasked with developing a user-friendly, engaging e-commerce website for Michael Murphy Home Furnishings. The goal was to create an optimised platform that would showcase their extensive product range, support high-quality traffic from search engines, and convert visitors into customers. Our services included SEO and PPC to drive targeted traffic, along with reliable hosting and maintenance to ensure optimal site performance.
THE SOLUTION
Brand Nova designed a visually appealing e-commerce site that aligned with Michael Murphy Home Furnishings’ brand identity, focusing on usability and navigation to create a seamless shopping experience. The website highlights their product range with high-quality images, detailed descriptions, and clear categorisation, making it easy for users to find and purchase items.
Our SEO strategy targeted relevant industry keywords, optimising content to attract users interested in home furnishings and décor. Alongside this, we implemented PPC campaigns to reach high-intent shoppers and drive immediate traffic to key product pages. With all services connected to our Nova360 platform, Michael Murphy Home Furnishings could track performance metrics in real-time, enabling data-driven decisions to continually improve campaign results. Reliable hosting and maintenance services ensured 99% uptime and fast loading speeds, providing a consistently high-quality user experience.
Our SEO strategy targeted relevant industry keywords, optimising content to attract users interested in home furnishings and décor. Alongside this, we implemented PPC campaigns to reach high-intent shoppers and drive immediate traffic to key product pages. With all services connected to our Nova360 platform, Michael Murphy Home Furnishings could track performance metrics in real-time, enabling data-driven decisions to continually improve campaign results. Reliable hosting and maintenance services ensured 99% uptime and fast loading speeds, providing a consistently high-quality user experience.
“For Michael Murphy Home Furnishings, we aimed to create an engaging online store that was easy to navigate and optimised for conversions. With SEO and PPC driving targeted traffic, and Nova360 insights guiding our strategy, we’re thrilled with the results in lead generation and sales.”
– Robert, Senior Website Developer, Brand Nova
“Brand Nova had a great understanding of the end goal”
Brand Nova’s work has truly transformed our online presence. The new website is not only visually appealing but also highly effective in generating sales. Their SEO and PPC strategies have driven remarkable results, and we’re extremely pleased with the partnership.
Joe Murphy – Managing Director, Michael Murphy Home Furnishings
Joe Murphy – Managing Director, Michael Murphy Home Furnishings
