The Task
Joyces Electrical, a family-owned retailer of home and kitchen appliances in Ireland, sought to improve its online presence and drive revenue growth. Despite strong local success, they faced challenges in maximising eCommerce sales. In Q4 2023, Joyces partnered with Brand Nova Digital to enhance its digital strategy and achieve significant growth across all channels. The primary goals were to increase website traffic, boost conversion rates, and drive revenue. Read on to see how we achieved outstanding results.
The Solution
- Search Engine Optimization (SEO)
- Our SEO team optimised key pages on the website, focusing on high-value keywords and improving on-page elements to enhance visibility.
- We developed a content calendar featuring keyword-rich blog posts and product descriptions to drive organic traffic and improve search rankings.
- Local SEO efforts were also made to strengthen visibility among local users and potential in-store customers.
- Pay-Per-Click (PPC) Advertising
- We targeted users actively searching for home appliances, which included search, display, and remarketing ads.
- Campaigns were continuously optimised using A/B testing to refine ad creatives and targeting, maximising conversion rates and engagement.
- Nova360 Marketing Dashboard & Campaign Management
- Using the Nova360 Marketing Dashboard, we monitored real-time metrics to track the performance of campaigns across all channels.
- Insights from the dashboard enabled quick adjustments to strategies, ensuring that the marketing efforts remained aligned with user behavior and trends.
- We provided monthly recurring management of campaigns, which allowed for continuous optimization and performance improvement.
“Our goal was to create a data-driven strategy that maximized Joyces’ online reach while delivering measurable, sustainable growth. By tracking insights in real-time, we ensured every effort aligned with their revenue goals.” – Alex, Digital Strategy Lead, Brand Nova
“Brand Nova had a great understanding of the end goal”
Brand Nova’s digital strategy and data-driven approach have been transformative for our online performance. The results speak for themselves, with a remarkable boost in both traffic and revenue. Our paid campaigns alone saw a +112.8% increase in revenue, reflecting the effectiveness of highly targeted ads and strategic insights from the Nova360 Dashboard. We couldn’t be more pleased with the growth achieved.
— Ciaran Joyce, Head of eCommerce, Joyces Electrical
— Ciaran Joyce, Head of eCommerce, Joyces Electrical
