The Task
The project required a website that showcased MJ Technologies’ extensive expertise while supporting their retail services. To capture their brand’s full scope, we structured the site to highlight both their complex AV projects and a fully integrated e-commerce shop. This included building a live product feed, updating pricing, images, and descriptions daily, allowing MJ Technologies to appeal to both B2B and retail clients.
After the website build, we implemented a comprehensive SEO campaign to improve search rankings, and MJ Technologies transferred their hosting and maintenance needs to Brand Nova. To help them track their performance, we also set them up on our Nova360 dashboard, integrating tools like Google My Business and Google Analytics for real-time monitoring and insights.
After the website build, we implemented a comprehensive SEO campaign to improve search rankings, and MJ Technologies transferred their hosting and maintenance needs to Brand Nova. To help them track their performance, we also set them up on our Nova360 dashboard, integrating tools like Google My Business and Google Analytics for real-time monitoring and insights.
The Solution
Brand Nova delivered a high-performance website tailored to showcase MJ Technologies’ diverse offerings and strengthen their online visibility. With the custom e-commerce integration, MJ Technologies can now display a constantly updated catalog, providing customers with accurate, up-to-date product information. This approach allowed them to seamlessly present their expertise in large-scale AV installations while catering to retail customers’ needs.
In addition to the website, our SEO strategy targeted industry-specific keywords, improving their rankings and driving more qualified traffic to the site. By leveraging Nova360, MJ Technologies now has real-time analytics to monitor their digital performance, helping them make informed, data-driven decisions. The new digital platform positions MJ Technologies as a premier AV provider, showcasing their ability to handle projects of any scale.
In addition to the website, our SEO strategy targeted industry-specific keywords, improving their rankings and driving more qualified traffic to the site. By leveraging Nova360, MJ Technologies now has real-time analytics to monitor their digital performance, helping them make informed, data-driven decisions. The new digital platform positions MJ Technologies as a premier AV provider, showcasing their ability to handle projects of any scale.
We wanted to present them as a company capable of tackling the biggest or most challenging AV projects out there, while we also wanted to maintain and improve upon their e-commerce facility.
“Brand Nova had a great understanding of the end goal”
Brand Nova had a great understanding of the end goal. They identified our challenges and created a tailored digital marketing strategy that’s already reflected in our increased sales turnover. We’re excited to continue partnering with Brand Nova as our dedicated marketing partner
James, MJ Technologies
James, MJ Technologies
