The Task
Brand Nova was tasked with creating an optimised digital presence for Solar Electric to enhance their lead generation and support sustainable revenue growth. This included developing a user-friendly website, implementing targeted SEO and PPC campaigns, and crafting an impactful social media advertising strategy. Additionally, Solar Electric needed ongoing hosting and maintenance to ensure the site’s security and performance, with all accounts integrated into Nova360 for real-time tracking and data-driven decision-making.
The Solution
Brand Nova designed a responsive, conversion-focused website for Solar Electric, tailored to attract and engage visitors interested in renewable energy solutions. The site’s layout emphasised clear calls-to-action, allowing users to easily explore solar solutions and request consultations. Our SEO strategy targeted specific industry keywords, optimising content to capture organic traffic from users actively seeking solar installations and services.
In addition to SEO, we deployed a targeted PPC campaign to capture high-intent leads. Our social media advertising strategy further supported this approach, reaching audiences across relevant platforms and driving a 50% increase in social media leads. All accounts were connected to Nova360, enabling real-time performance tracking and adjustments to maximise lead generation. Our reliable hosting and maintenance services provided Solar Electric with 99% uptime and ensured that the website remained secure and accessible to users.
“Brand Nova had a great understanding of the end goal”
Robert Goss – Managing Partner, Solar Electric
