What is a PPC agency?

A PPC agency helps businesses get targeted traffic by running paid ads on platforms like Google Ads. They manage your budget, optimise your campaigns, and improve ROI through strategic keyword bidding, copywriting, and performance analysis.

Is PPC marketing worth it?

Yes — when managed properly. PPC delivers fast, measurable traffic, ideal for lead generation or short-term campaigns. ROI depends on strategy, budget, and targeting accuracy.

How do I choose the right PPC agency?

Look for transparency, Google Ads certification, relevant industry experience, clear reporting, and proven ROI in past campaigns. Ask about fees, ad strategy, and expected outcomes.

Does PPC work for small businesses?

Absolutely. Small businesses benefit from PPC by targeting high-intent users in a specific location. Campaigns can be scaled based on budget and performance.

How does PPC advertising work?

PPC (Pay-Per-Click) means you only pay when someone clicks your ad. Google Ads, for example, lets you bid on keywords — the better your ad relevance and bid, the more visible your ad.

Can I make money from PPC?

Yes. If your ad campaigns convert well, PPC can be a profitable lead source. It’s all about targeting the right keywords and continuously optimising your performance.

AI SEO Services in Dublin & Across Ireland

Frustrated with ads that miss the mark? Brand Nova’s PPC services, powered by Nova360, bring you precisely targeted, high-quality leads that convert. Our data-driven approach ensures every euros works harder, and with NovaYour customers aren’t just Googling any more. They’re asking ChatGPT, Gemini and Copilot who to call. At Brand Nova in Dublin, our AI SEO services, also known as generative engine optimisation (GEO), make sure your business is the one AI recommends. We don’t just help you rank on Google; we get your brand named, quoted and linked in the answers your customers trust.
360’s real-time insights, you stay informed and in control, knowing exactly how each campaign contributes to your success.

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Reduction in Cost Per Acquisition

What is AI SEO?

AI SEO, or generative engine optimisation (GEO), is the practice of making your business visible in AI-generated answers from tools like ChatGPT, Google Gemini, Google AI Overviews, Microsoft Copilot, Perplexity and Claude. It builds on traditional SEO, adding the signals AI platforms use to decide which businesses to mention, quote and link to.

Customers Are Asking AI. Is It Recommending You?

You’ve invested time and effort into your website and your Google rankings. But more and more of your customers now skip the search results and ask an AI assistant instead. If AI doesn’t know who you are, or worse, recommends a competitor, you’re invisible at the exact moment someone is ready to buy.

Here’s How We Solve Your AI Search Pain Points

Competitors Showing Up in ChatGPT and You’re Not? Ask ChatGPT for the best business like yours in Dublin, or Ireland, and see who it names. If it isn’t you, we find out why. We audit what AI platforms say about you and your competitors, then close the gaps that keep you out of the answer.

Traffic Dropping While Rankings Hold Steady? Google’s AI Overviews now answer many questions right on the results page, so fewer people click through. We optimise your content so that when AI answers, your business is the source it quotes and links to.

No Idea What AI Is Saying About You?
AI tools can describe your business using out-of-date or inaccurate information. We make sure the facts about your services, location and expertise are clear and consistent everywhere AI looks.

Worried SEO Isn’t Enough Any More? SEO is still essential, because AI search is built on the same foundations. We combine the two, so you don’t have to choose.

How AI Search and SEO Overlap

AI tools don’t invent their recommendations. They draw on the same web that SEO has always optimised: your website, your Google Business Profile, your reviews and what other trusted sites say about you. That’s why strong SEO is the foundation of AI visibility, and why AI SEO is the next step rather than a replacement.

Crawling and Indexing

AI can only recommend pages it can find and read. Google's Gemini and AI Overviews draw on Google's index, while Microsoft Copilot draws on Bing's. A fast, technically sound website that's properly indexed in both search engines is step one for rankings and AI visibility alike.

Content That Answers Real Questions

People ask AI full questions, not keywords. Content that gives clear, direct answers ranks well on Google and is far more likely to be quoted by AI. One piece of work, two payoffs.

Authority and Trust

Google rewards experience, expertise, authority and trust (E-E-A-T). AI platforms look for the same signals. Quality backlinks, positive reviews and mentions on respected Irish and industry websites all help decide which businesses get recommended.

Structured Data

Schema markup tells search engines exactly who you are, what you do and where you operate. It powers rich results in Google and helps AI tools describe your business accurately.

Local SEO

When someone asks "who's the best accountant in Dublin?", AI answers draw on local signals: your Google Business Profile, your reviews and consistent business details across the web. Strong local SEO puts you in the running.

BLOGS

The Ultimate Guide to PPC Optimization for Businesses in Ireland

6 Online Marketing Metrics You Need To Know

Using Targeted and Lead Nurturing Landing Pages To Boost Your PPC

Where SEO and AI SEO Differ

	Traditional SEO	AI SEO (GEO)
Goal	Rank in search results	Be mentioned, quoted and linked in AI answers
How people search	Keywords	Full questions and conversations
How success is measured	Rankings, clicks and traffic	Mentions, citations and AI referral traffic
Platforms	Google, Bing	ChatGPT, Gemini, AI Overviews, Copilot, Perplexity, Claude

Certified by industry leaders

AI SEO Services in Dublin and Across Ireland

AI Visibility Audit to See Where You Stand

We test the questions your customers actually ask across ChatGPT, Gemini, Copilot, Perplexity and Claude. You'll see who gets recommended, how your business is described and where the gaps are.

Technical SEO So AI Can Find You

We make sure your site is properly indexed in Google and Bing, set up structured data and check that AI crawlers can access your key pages. No barriers between your website and the answers.

Answer-Led Content That Gets Quoted

We rework your service pages and FAQs around the questions your customers ask, written to be quoted by AI, not just ranked by Google.

Authority Building to Earn AI's Trust

We make your business details consistent across directories, build mentions on trusted Irish websites and strengthen the reviews and links AI relies on when choosing who to recommend.

Local AI SEO to Win Nearby Customers

We optimise your Google Business Profile and location signals so you're recommended when customers in Dublin and across Ireland ask AI for a business like yours.

How We Measure AI Visibility

AI search shouldn’t be a black hole. We track your progress in three ways, so you always know what’s working.

Prompt Testing We regularly test the questions that matter to your business across ChatGPT, Gemini, Copilot, Perplexity and Claude. You’ll see whether you’re mentioned, how you’re described and who appears alongside you.

AI Referral Traffic We track visits from ChatGPT, Perplexity and other AI platforms in your analytics, so you can see AI sending real customers to your site.

Nova360 for Your SEO Foundations Nova360 gives you a real-time view of the rankings, organic traffic and conversions that AI search is built on.

Results

Joyces Electrical

SureSkills

Hayden Electric Mobility

Why Choose Brand Nova for AI SEO?

We’ve driven over €120 million in revenue for our clients through search, ads and web design. Now we’re bringing the same data-driven approach to AI search. With SEO and AI SEO under one roof in Dublin, you get one strategy, one team and clear reporting, not two agencies pulling in different directions.

Frequently Asked Questions

What is AI SEO? Is it the same as GEO?

AI SEO is the practice of getting your business mentioned and cited in AI-generated answers from tools like ChatGPT, Google Gemini and Perplexity. It’s often called generative engine optimisation (GEO), and you’ll also see the term answer engine optimisation (AEO). They all describe the same goal: being the business AI recommends.

Is SEO dead because of AI? Can GEO replace SEO?

No. AI tools rely on well-optimised websites to find and check information, so SEO matters more than ever. GEO doesn’t replace SEO; it builds on it, adding the signals AI platforms use to choose which businesses to mention.

Can ChatGPT do SEO?

ChatGPT can help with tasks like drafting content or brainstorming keywords, but it can’t run an SEO strategy. It can’t fix your website, build your authority or track how you perform in Google and AI search. That still takes people, data and the right tools.

Which AI platforms do you optimise for?

We optimise for the platforms your customers use most: ChatGPT, Google Gemini and AI Overviews, Microsoft Copilot, Perplexity and Claude. Each draws on the web in slightly different ways, so we build your visibility across Google and Bing as well as the AI tools themselves.

How much does AI SEO cost?

It depends on your website, your market and how competitive your industry is. We start with a free AI visibility check, then recommend a plan and give you a quote based on what your business actually needs.

How long does AI SEO take to work?

Like SEO, AI SEO builds over time. Quick wins, such as correcting your business details and adding structured data, can happen early. Content and authority improvements usually take a few months to show up consistently in AI answers.

How do you measure AI visibility?

We regularly test the questions that matter to your business across the main AI platforms to see whether you’re mentioned and how you’re described. We also track AI referral traffic in your analytics, while Nova360 reports on the rankings and traffic AI search builds on.